The Daily…Is This The Future Of Media?
So “The Daily” has finally gone live in the app store. This new app from media magnate Rupert Murdoch, sure came in with a bang. Everyone was certainly all ears on the unveiling of this supposedly killer app that aims to show the true power of media on the iOS platform. So how does the app fare after real world testing?
There will surely be many countless reviews as to the impact this app on the iOS app universe. It is a viable replacement for real world print publication? Will it be the main way for news to be consumed on any iOS device? At this point it’s hard to say for sure what the general public will do with the app, but it certainly is packaged and marketed very competitively. Throwing out all outrageous rumors about the app including the infamous 0.99 cents per day price tag, I’d have to say it looks pretty darn attractive.
I downloaded the app a few hours ago and had my fill of the content it had to offer. Certainly the promise of daily updates on everything under the sun is something to look forward to opening the app, along with the very marketable 0.99 cent weekly price tag. In my opinion this has all the makings of a runaway success story for the average user. But I would not go as far as to say it would supplant the dominant form of my news consumption on the iOS device (RSS).
Certainly the interactive and pretty presentation make an appealing argument which will probably be enough to woo the average news consumer on the IOS platform, and again with the 0.99 price tag per week (or .39.95 a year) I will probably be signing up yearly for the service myself, but it won’t outshine the personalized news approach that RSS feeds can do for the seasoned news hungry consumer.
http://checkyoulater.net/the-dailyis-this-the-future-of-media


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