The Philosophical Art of Omission (Warning: Apple Fanboy alert!)
Very interesting article about how Apple has become the one true spiritual successor of the dominant Sony of old. Nicely written, the historical references really have an impact making you understand Steve Jobs’ philosophy in releasing “..the next big thing”. There are many who wish the demise of Apple in the near future…just like Sony was the dominant force in the past, Apple may very well fall under the same pressure to go with the flow and forget the core philosophy that has made it so great.
Here’s a small snippet from the article…
…in the Sixties, when color TV was going from 3% to 25% of the market, Sony was one of the few electronics companies that didn’t sell a color model. “People were telling Ibuka, ‘You have to come in to this market, everyone will take your market share,’” says Deutschman. “And Ibuka refused, saying, ‘No, we will only do great products. We will only do high quality goods. We will only do breakthrough technology.’”
As a result, the company found itself in a precarious financial situation, losing out to its primary rivals — until it came upon the aperture-grille technology that Sony unveiled in 1966 as the core of the Trinitron TV. A full 25% brighter than its rivals, Trinitron became the best-selling color TV for the next quarter century
This is of course one of a million “pro” apple articles floating around the net. Something to make you Apple owners feel good about that not so cost efficient purchase you just made on your new shiny Apple device. I enjoyed and it did make me appreciate my Macbook Pro a little bit more than I already do. In the end it can’t please everyone and honestly, I don’t really care…it does a lot for me and nearly everything I need it to do it does better than expected. I’m happy with my purchase I hope you are too.
http://checkyoulater.net/the-philosophical-art-of-omission-warning-app